Response Crafting

Understanding the individual? Not as tricky as you’d think….

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We go to great lengths to understand the individual – as a consumer, as a member of society, as an employee, as a boss – and there are number of assessments and market studies leveraged in educating one another about who “we,” collectively, “are.”

Given the large number and wide variety of such assessments, which often categorize the individual into one of four groups (or, in some cases, straddling two of the four), one might assume that there’s an endless number of combinations by which we can be categorized and understood.

The reality, however, is that there is a great deal of overlap in these popular assessments, and by leveraging and really understanding one, we may in fact reap the rewards of the rest:

Assessment #1 (DiSC):
D – Dominant – confident, controlling, adept at dealing with issues
I – Influencer – communicative, convincing, magnetic, enthusiastic, warm
S – Steadiness – secure, stable, calm, possessive, undramatic
C – Conscientious– rule-abiding, regulated, structured, cautious, neat, accurate

Assessment #2 (True Colors)
Orange – playful, assertive, independent, rebellious, quick-tempered
Green – inquisitive, wordy, logical, independent, uneasy with emotions
Blue – compassionate, idealistic, empathetic, nurturing, passive, generous, sentimental, non-confrontational
Gold – consistent, traditional, realistic, responsible, rule-follower, conservative, obsessive

Assessment #3:
Red – leader, promoter: decisive, persistent, problem-solving, authoritative, self-reliant
Yellow – creator, performer: optimistic, enthusiastic, articulate, cooperative
Green – helper, supporter: loyal, agreeable, consistent, attentive, personal
Blue – organizer: logical, orderly, disciplined, precise, thorough, analytical

Myers-Briggs

Bringing colors and Myers-Briggs together

I’m pretty sure you can see the trends here….

Now, for the new-agers out there, add this one in:
Fire – bright, strong, controlling, confident, authoritative, emotionless
(Sag, Leo, Aries)
Air – talkative, communicative, articulate, idea-heavy, social, objective
(Aquarius, Gemini, Libra)
Water – conforming, emotional, sensitive, personal, trusting, stable, consistent, low-drama
(Cancer, Pisces, Scorpio)
Earth – stable, consistent, practical, accurate, routine, conventional
(Capricorn, Taurus, Virgo)

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